10:20 – „[…] in lot of cases explanation problems come from a reliance on the people that know the most about something being the ones responsible for explaining it […] in the book Made To Stick by Chip and Dan Heath there a passage in there about what they call The Curse of Knowledge. […] the experts, it’s really hard for them to put themselves in the learners’ position […] and then what do we do when we need to explain something? – ‚Aahh. Ask the inventor. Ask the expert.’ „
It’s hard to be a tapper. The problem is that tappers have been given knowledge (the song title) that makes it impossible for them to imagine what it’s like to lack that knowledge. When they’re tapping, they can’t imagine what it’s like for the listeners to hear isolated taps rather than a song. This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has „cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.
The tapper/listener experiment is reenacted every day across the world. The tappers and listeners are CEOs and frontline employees, teachers and students, politicians and voters, marketers and customers, writers and readers. All of these Groups rely on ongoing communication, but, like the tappers and listeners, they suffer from enormous information imbalances. When a CEO discusses „unlocking shareholder value,” there is a tune playing in her head that the employees can’t hear.